JONAH BROOS
PUBLIC RELATIONS SPECIALIST
(763) 807-0970 | jbroos12@gmail.com | jonahbroos.com
EDUCATION
Arizona State University |Walter Cronkite School of Journalism and Mass Communications
B.A. - Journalism and Mass Communications, Specialization in Sports Public Relations |Graduating Spring, 2026
PROFESSIONAL EXPERIENCE
INTERN | EVOLVE PR AND MARKETING 01/2026 - Present
Arizona’s largest PR firm, serving more than 125+ clients in a variety of industries, from hospitality to tech. Ranked #1 by Ranking Arizona in 2025.
Assist 25+ account managers in the development of PR assets for 125+ clients, including bylines, op-eds, press releases, pitches, etc.
Monitor and track over 50 online, print, TV, radio, and social media mentions in Critical Mention, a coverage monitoring software.
Research local Arizona businesses to compile a list of contacts for more than 500+ executives to strengthen community partnerships.
Directly assist Senior Account Manager in day-to-day operations for Matt Shott Arizona Hockey Legacy Foundation, on their campaign to bring NHL Hockey back to Arizona. Over the span of the project, I helped secure media hits with an estimated audience of over one million and an estimated publicity value of over $15,000
Maintain and update community calendar listings on more than 100+ online sites for events in five markets across the country.
Attend TV and radio segments, both in-studio and on-site (i.e. FOX 10, ABC 15, AZ Family, CW 7, iHeart Radio, and PBS.)
Attend meetings to update the client on the status of PR initiatives and provide additional support, as needed.
Build targeted media and influencer lists, through HypeAuditor, MuckRack, Rival IQ, and independent research to improve media outreach for Revel Surf Parks and other clients.
Stay abreast of trending topics, industry news, and current events to fuel creative pitch angles.
PUBLIC RELATIONS SPECIALIST | THE CRONKITE AGENCY 08/2025 - 11/2025
The Cronkite Agency is a student-run, award-winning public relations firm that operates as part of the professional program at the Walter Cronkite School of Journalism and Mass Communication in Phoenix, Arizona.
Independently created owned media for TheSunDevils.com, which included video elements edited using Adobe Premiere Pro.
Coordinated and interviewed top Sun Devil Athletes and Sun Devil coaches across thirteen sports.
Developed strategic communication plans to address client challenges, aligning messaging with Sun Devil Athletics’ business and branding objectives.
Brainstormed and crafted compelling human-interest stories featuring student-athletes, coaches, and alumni to enhance visibility and fan engagement.
Pitched story concepts to Sun Devil Athletic’ Media Relations Department’s leadership
Garnered more than 100,000 views between three videos on Sun Devil Athletics Instagram.
Analyzed audience engagement metrics to assess the effectiveness of communication efforts and guide future campaign strategy.
Led bi-weekly client meetings to discuss campaign progress, refine messaging, and offer data-driven recommendations.
Conducted in-depth secondary research on collegiate athletics trends, fan behavior, and competitor programs to inform strategic initiatives.
Built and maintained media lists tailored to local sports reporters and influencers using MuckRack and primary research.
SOCIAL MEDIA SPECIALIST | CONQUER NINJA GYMS – CHANDLER 05/2025 - PRESENT
A major Arizona player in the rapidly growing sport of Ninja.
Solely responsible for production of all content for Conquer’s Chandler location, across all Meta platforms.
Conceptualize, produce, and edit the gym’s first paid Meta advertisement campaign.
Develop graphics using Canva and Photoshop in accordance with Conquer’s brand guidelines and aesthetic to catch the attention of Conquer’s target audience.
Utilize Premiere Pro to edit Instagram Reels shot on Sony Alpha 7 III.
Collaborate with the gym's owner and stay up to date with Conquer Chandler’s upcoming events, promotions and products.
Analyze audience engagement metrics to assess the effectiveness of communication efforts and guide future campaign strategy.
FREELANCE VIDEOGRAPHER | GREATER PHOENIX AREA 01/2025 - PRESENT
Work can be found on Instagram: @jonahbroosmedia
Create unique short-form video content for 21 local organizations, clubs, and athletes seeking online exposure.
Garner more than 109,500 views across 19 videos, in 2025 alone.
Initially offered pro-bono services to build a strong portfolio and invest in the community.
Find unique and inspiring ways to tell the client’s story in a way that captivates the audience.
Manage end-to-end production, including scheduling and executing on-location shoots.
Edit all videos on CapCut or Adobe Premiere Pro.
AWARDS / COMMUNITY INVOLVEMENT
GOLD VIDDY AWARD WINNER 2025 | SUN DEVIL ATHLETICS FALL 2025
Won a Gold Viddy Award in the Non-Broadcast Short Form Web Videos Under Three Minutes Category for my work with Sun Devil Athletics
“Each story blends emotion, pacing, and visuals to create a compelling narrative that any audience can relate to, not because they are athletes, but because they are human.”
SOCIAL CHAIR OF EXECUTIVE BOARD | SUN DEVIL RUGBY CLUB
Collaborate with fellow executive board members to strategically plan and execute both current initiatives and future goals of the club.
Build and maintain relationships with leaders of other organizations by coordinating joint events that foster connection and community engagement.
REFERENCES
DOUG TAMMARO | SENIOR ATHLETIC DIRECTOR OF MEDIA RELATIONS, SUN DEVIL ATHLETICS
Phone: (480) 734-7795
Email: tammaro@asu.edu
JOHN JAMES NICOLETTI, Ed. D. | EXECUTIVE DIRECTOR, CRONKITE PUBLIC RELATIONS AGENCY
Phone: (714)944-8414
Email: john.nicoletti@asu.edu
MIKE FLEMING | OWNER & CHIEF GROWTH OFFICER, CONQUER NINJA GYMS CHANDLER
Phone: (602) 790-9612
Email: mike@conquergyms.com